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Reimagine wellbeing with plascon double velvet pure

Imagine if paint could not only be a decorative coating in your home, but actually positively influence your and your family’s health and wellness.

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Imagine if paint could not only be a decorative coating in your home, but actually positively influence your and your family’s health and wellness.

Did you know that some indoor air is more than 5 times more polluted than outdoor air? 

This is due to formaldehyde, a type of VOC (Volatile Organic Compound) which is released from regular household items without us even realising it. 
With people spending more than 90% of their lives indoors, long-term negative effects are to be expected.
Formaldehyde is all around us. This colourless, strong-smelling gas is used in making building materials and many household products like furniture, upholstery and adhesives.
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Why is formaldehyde bad for you?

According to experts, formaldehyde is a respiratory irritant that causes nose and throat irritation that may lead to coughing, chest pain, and shortness of breath. Evidence also shows that it has been linked to an increased risk of asthma and allergies in children.

Plascon’s Double Velvet is renowned for effortless elegance and luxury and now also features a first-of-its-kind technology in South Africa – formaldehyde abatement technology, which actively cleans the air. A Double Velvet coating will break down and neutralise the formaldehyde in the air of your home, releasing harmless vapour – drastically improving the quality of the air that you are exposed to. With Double Velvet now also being completely free of all VOCs, it’s more than just a paint, it’s Plascon Double Velvet Pure™.
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Features and benefits

  • Unique stain barrier that forms a multi-layered protective coating, preventing dirt from penetrating the paint 
  • Silver protect technology complements the excellent washability that gives you a long lasting, luxurious sheen finish, wash after wash 
  • Breathe easy, virtually no odour, allowing you to continue with your life with minimal disruption after painting 
  • A luxury wall coating and a hard-wearing finish, durable enough to withstand even your most lived in rooms 
  • Zero VOC and lead-free 
  • APEO free meaning it’s safe for aquatic life 
  • 15 year quality guarantee  
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What is formaldehyde?
Formaldehyde is a colourless, flammable, strong-smelling chemical that is used in building materials and to produce many household products.

Is formaldehyde harmful?
When formaldehyde is present in the air at levels exceeding 0.1 ppm, some individuals may experience adverse effects such as watery eyes; burning sensations in the eyes, nose, & throat; coughing; wheezing; nausea and skin irritation. Effects may vary from person to person based on their sensitivity and level of exposure.

Can I paint Plascon Double Velvet Pure on exterior walls too?

No. Plascon Double Velvet Pure is an interior-only paint as it has been specially designed to coat interior walls.
Will Plascon Double Velvet Pure still retain all of the known features and benefits with the new abating formulation?
Plascon Double Velvet Pure will still retain all of the quality, strength and elegance it is known for. All of the existing technologies such as the Stain Barrier™, Silver Protect™, Breatheasy™ are still there, now with the added Air Purifying Technology. It will still have the same washability, durability and velvet sheen finish that consumers have come to know and trust.

How does Plascon Double Velvet Pure remove formaldehyde from the air?
Plascon Double Velvet Pure absorbs harmful formaldehyde molecules through its porous surface. Once the molecules have been taken in, a chemical reaction takes place, which permanently and irreversibly transforms the formaldehyde releasing harmless water vapour molecules that are safe for breathing.

Where does formaldehyde come from?
It is used in pressed-wood products; glues and adhesives; permanent-press fabrics; paper product coatings and certain insulation materials. In addition, formaldehyde is commonly used as an industrial fungicide, germicide and disinfectant, and as a preservative in mortuaries and medical laboratories. Formaldehyde also occurs naturally in the environment – produced in small amounts by most living organisms as part of normal metabolic processes.


Is Plascon Double Velvet Pure easy to clean?
Plascon Double Velvet Pure still contains a unique Stain Barrier™ forming a multi layered protective coating that prevents dirt from penetrating the coating. It also contains Silver Protect™ making it ultra-washable, keeping your walls cleaner for longer even in damp and humid areas.  

Is Plascon Double Velvet Pure more expensive than Plascon Double Velvet?
No, traditional Double Velvet is now Double Velvet Pure, so it is still the same Double Velvet product, with the same pricing, now with an added technology for the benefit of the consumer.

Can I paint Plascon Double Velvet Pure over any other paint that is not formaldehyde abating?
Yes, other coatings absorb formaldehyde from sources in the home and this is then released into the air. If Plascon Double Velvet Pure is used over an existing coating it will continue to absorb and transform formaldehyde as it does with any other source. Prepare the surface as per instructions on the back of the pack or data sheet (fill holes and cracks, remove fibres etc.) and paint Plascon Double Velvet Pure as normal. 


Does Plascon Double Velvet Pure have a guarantee?
There is a 15-year guarantee on Plascon Double Velvet Pure. 

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