Plascon is the first in the coatings sector to provide a Business-to-Business digitally optimised platform.
The Plascon Store was conceptualised and developed because Plascon wanted to improve existing communications as well as provide a digital-forward response to business dealings that was optimised for both the time of social distancing, and the future of commerce.
With a simple-to-navigate user experience, the online platform allows Plascon customers to sign in, search for their desired products, calculate costs, upload files, and make orders. Product categories include Decorative, Industrial, Automotive, Colourants, Exclusive Brands, and Tint Products. Customers are also able to search by SKU code to ensure accuracy.
The new functionality is designed to fast-track supply and demand. The platform is firmly embedded in Plascon’s renewed approach to doing business now, which embraces improvement and innovation.